Introducing M is for Money

Video Script

Teresa Cascioli

About Teresa Cascioli authorTeresa Cascioli is one of Canada’s top business minds. She is the daughter of Italian immigrants and a Commerce graduate from McMaster University in Hamilton, Ontario.

As the former CEO of Lakeport Brewing she took the company from bankruptcy to a $201 million sale to Labatt in just eight years. Her tenacious tactics saw her lead one of Canada’s most successful income trust public offerings. This award winning entrepreneur has been featured on Profit and Chatelaine Magazine’s lists of Canada’s most successful women and has been named one of the Women’s Executive Network Top 100 Canada’s Most Powerful Women. She was awarded Entrepreneur of the Year by Canada’s Venture Capital and Private Equity Association as well as by Ernst & Young in their Turnaround Category. She was inducted in the Sales Hall of Fame by the Canadian Professional Sales Association. In 2012, Cascioli was awarded the Queen’s Diamond Jubilee Medal. 

Teresa served as Strategic Advisor to Labatt and KPMG. Today, in addition to writing, she is a motivational speaker that inspires, energizes and empowers other entrepreneurs to seize opportunities and challenge the status quo. She devotes her spare time to charitable causes. She has donated in excess of $6 million to her community, including the funding of McMaster University’s Chair in Entrepreneurial Leadership. Her charitable leadership earned her the title of Philanthropist of the Year in her community.

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Author Video Script

CAN YOU DESCRIBE YOUR PERSONAL BACKGROUND?

I was born in Canada to immigrant parents who worked hard to make a new life. They watched their nickels and dimes. I remember having conversations with my parents about money when I was very young. Those conversations had a positive affect on my life.
 

WHAT IS YOUR BUSINESS BACKGROUND?

I have a Bachelor of Commerce degree from McMaster University. I held several finance roles and later in my career I was appointed CEO of Lakeport – a bankrupt brewery that I turned around, took public on the Toronto Stock Exchange and later to sold to one of my competitors for $201 million. It took a lot of hard work, sacrifice and a true understanding of money – how to use it, how to earn it and how to create value with it.
 

WHY WRITE ABOUT MONEY FOR KIDS?

I decided to write books about money for kids because financial literacy needs to start at a young age. The books are for children ages 5 – 8. At that age they are inquisitive and are beginning to develop on many levels.
 

WHAT IS THE SERIES CALLED AND WHAT IS IT ALL ABOUT?

The series is called M is for Money® and follows the financial adventures of twins, Tessa and Benji. They collaborate to earn, save, budget and deal with money issues in a fun way. There are games at the end of each book to reinforce money concepts.
 

TELL US ABOUT THE SERIES?

There are 9 books in the series. The first 3 are available now. They address concepts like – what is money, what are toonies and loonies? What are a bank and a bank account? The next 3 books coming later in 2015 will cover topics such as budgeting, taking out a loan and storing money in a wallet. The final 3 three books will be released in early 2016 and will discuss paying back a loan and introduce the concept of charity.
 

WHY MAKE IT ALL CANADIAN?

Kids need to learn about money starting with their own currency. The books deal with loonies and toonies. Everything about this book from the writing, illustrating, editing, printing and even the production of this video is 100% Canadian and I’m very proud of that.
 

DO YOU HAVE A WEBSITE?

I’ve created a website where parents and teachers can purchase the books and fun merchandise. There are also free downloads including a useful Teaching Guide with activities and games.
 

WHO SHOULD BUY THE BOOKS?

Any parent or teacher who believes it is important to get kids on the right path to financial learning should buy these books. Conversations need to start early and these books are designed as tools for that to happen.